Small business SEO focus
Small business SEO focus on the age of increase online competition and the challenges of the Covid Pandemic.
When we meet every client who wants a website they are shocked we do not really have a price for building a website but we have a price for performing SEO on your website; instantly they are confused. Most small businesses have no idea of SEO (Search Engine Optimization), as such, they build websites and quickly get discouraged when the site fails to meet their expectations.
This will be a long read but broken down into points so you can grasp in full the concept of SEO.
SEO means “optimization of search engines.” Simply put, it means increasing your website’s visibility to search for relevant information. The greater the visibility of your pages in the search results, the more you are likely to attract future and existing customers.
Search engines such as Google and Bing use bots to crawl web pages, go from site to site, collect information, and index it. Next, in order to determine the order pages in the search results of a given query, algorithms analyze pages within the index taking into account hundreds of classification factors or signals.
The proxies for aspects of user experience can be considered for search ranking factors. The factors are organized into six main categories and weights by our regular SEO Factor Table, each based on its overall importance to SEO. Content quality and keyword research, for example, are key factors in optimizing content, and site architecture are important to traceability and mobile convenience.
The search algorithms are designed to provide users with an efficient search experience on the relevant and authentic pages. If we consider these factors in order to optimize your site and your content, your search results will be higher. You cannot pay search engines for higher organic rankings, unlike paid search ads.
Now that we have sought the definition and context of SEO let’s look at the checklist:
I. Local SEO:
Local SEO is the optimization of your site to appear for searches related to your region, city/country in the first positions of Google, Bing, and Yahoo.
For example, if a client was searching for digital marketing agencies in Croatia or Pozega where we are located, we will be ranked on the first page of that search, (leave us a comment let us know where you see us ranking if you search digital marketing agencies in Croatia)
Every small business be it a drop shipper, wine producer, restaurant, barbershop, a law firm? Are you a doctor, mechanic, or retailer? You need to have a website that is optimized for local SEO.
People use the internet to look for a company and, if they don’t find one, you’re losing customers and opportunities and somebody else is going to take advantage.
We used to think that 500-word articles are all that Google required.
We’re not totally mistaken to a certain extent. We abused it. We abused it. Yes, you and me. You and me.
The game changed, unfortunately. It’s not about keyword phrases anymore. Successfully searched SEO depends on long-tail or search queries.
One SaaS company found 2.5 times better than the changes in their keyword head when targeted by long-stay search queries.
Do you have any idea what search results really are?
Here is an illustration that will demonstrate the difference between a keyword and a search query.
This aspect of the paragraph seems to be very crucial and essential.
This is called a search query. A query will not be sufficient when the most relevant result is not shown.
Some examples of queries are:
Best T-shirts at affordable prices.
Good electrical blankets under $100.
Free games to play online
Can you tell the difference?
Keywords do not expose the subjects’ intent. Questions have intent behind them. These user intentions are the things Google is after today.
One way to get more website traffic from search engines is to focus on long-tail keywords or queries.
3. Use metadata to get actionable keywords
Small business SEO focus means optimizing your content with these keywords so that search engines can index you more thoroughly. You see on your website once someone visits but before a client converts you need some form of persuasion.
Here are the steps you should take
Search engine optimization is key when it comes to getting more business.
You should not be concerned by the word “metadata.”
Metadata is a term used to describe information about a particular web page.
These data are not displayed on the website. However, a search engine crawler searches for indexing and classifying your web pages.
It improves your search results and helps you attract free bio traffic when your metadata is relevant and refers to the subject of your website.
The metadata section of your website provides three types of information. They are the following:
Title tag: this is a particular page title. It differs from your article’s headline, but if you choose it, it may be the same. Make sure it appears on your title tag if your main query is “Free online arcade games.” Because search users will look at it and decide whether or not to click on your page.
Meta description: This is usually a paragraph that describes what your page is about to both searchers and Google search spiders. How would these spiders know that you’re a small business that sells “electric guitars?” It’s through the meta tag. If you’re a WordPress user, you should install the All in One SEO Pack or Yoast SEO plugin. Either of these plugins will help you add a meta description to your page.
Meta keywords: This particular metadata element is no longer essential, nor does it contribute in any way to a page listing. You don’t want to have too many words in your content and page. So, I would advise you to ignore it. If your meta and meta description are written persuasively, you will increase your chances to dominate organic top results for a niche, especially when the competition is weak. If your search term is mentioned in natural ways.
The fastest way to find out exactly what works in your industry is by competitive analysis. For example, how do you know that today, more customers than in the previous year are looking for your services?
Research on keywords cannot give you the entire image alone. But you can spy on your competitors, take notes and start successful campaigns to search for generic skilled traffic, clicks, and sales through a competitive audit. To a large extent, if you notice that a particular keyword phrase costs above $1 bid in the Google AdWords PPC, then, you can be certain that people are making money with it.
Each page of your website is important for your small business. But there are pages, such as the About, Services, Products, Contact, and FAQ, which play major roles, etc. There are also content pages that provide the target audience with rich and useful information.
Creative activity is an important part of a successful company. You don’t just want your ideal clients to visit your website and understand the category of a specific page. This is especially true if local consumers are optimized. Be sure your pages are well categorized, as well as detailing your hours and listing services that you provide. You want the website or blog to create seamless navigation.
You may feel that your website is limited only to the appropriate categories. But I’m not talking about that. To cut the story short, when optimizing local search, I am very keen to categorize your business services or products. Local search engines give you the opportunity to place your business into more than one category – to help them understand fully what your services and products are; always look at what top brands are doing, they offer great examples on how to categorize a website.
6. Customize mobile landing pages to welcome mobile users
At edealpz.com we are always keen on optimizing our website first for mobile users than desktop/laptop users. The world is fast moving towards mobile, so we focus on making sure our mobile users get the best experience on every website we build.
Google algorithm updates are frequent these days. First, the Panda, the Penguin, and several other updates have all worked together to redefine search. Bear in mind that none of these updates was a standalone event. They’re all interconnected. For example, Google Panda and Penguin updates were focused on content and links.
Hummingbird is looking into the “intent” under keyword phrase and the now “RankBrain AI.”
However, the only ranking factor that seems independent was actually Google Mobile-Friendly Update. It is mainly targeting websites and mobile sites. Because of this, more people use mobile telephones and prefer to visit their smartphones’ landing pages and research. Impactbnd says that “56% of Internet users said that if a PC/laptop wasn’t nearby to look for a product, they would use their mobile device”
To do this, you have to construct mobile pages for “welcome” users. Mobile pages differ slightly from desktop landing pages. Ideally, with your content focusing, you want to use minimal design.
Make sure that you use a clear and specific call-to-action (CTA) on your mobile landing page. You can have it preferably at the top of the page, middle, or below.
So far, the best call-to-action wording for mobile landing pages is “Call us.” When you make it a button or link, you’re giving people the chance to call you while searching for local businesses.
Make sure that you use a clear and specific call-to-action (CTA) on your mobile landing page. As a Small business SEO focus also means you can have it preferably at the top of the page, middle, or below. So far, the best call-to-action wording for mobile landing pages is “Call us.” When you make it a button or link, you’re giving people the chance to call you while searching for local businesses.
7. Try using backlinks to build irresistible content
Your goal should be to create the best piece of content on the web for a particular topic, and that is where the Skyscraper Technique gets its name from. It is all about creating the biggest piece of content on a topic, one that stands above all others in the same way as a skyscraper stands above everything else in a skyline.
In fact, Brian Dean the creator of this technique himself comments:
Have you ever walked by a really tall building and said to yourself: “Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.” Of course not. It’s human nature to be attracted to the best.
This is what sets apart the technique from others and gives you something that you can leverage for links for the sole reason that it adds so much value and depth to a topic that it makes sense for those on your outreach list to link to it.
The technique works so well is because you are taking something that has already been proven to drive results, and are making it even better and leveraging that insight.
In SEO, one of the most powerful things that we can use to gain a competitive advantage is competitor insights. And that means using data on what competitors are doing to identify their weaknesses and figure out what could be done better.
Driving success with content shouldn’t be guesswork, and this technique gives you a blueprint for driving results. But there is a lot to consider when using The Skyscraper Technique:
Better content doesn’t necessarily mean longer content.
There are many ways to improve a piece of content.
Very few are in a position to be able to publish content and naturally earn links and traffic.
If no one knows about your content, it’s not getting linked to.
Promotion is such an important part of content marketing, and those who put in the effort to distribute their content with an effective strategy are ultimately those who win big.
Was this a long read? Don’t worry at the moment you are equipped with the right skills to try ranking your local business. Trying all these techniques will greatly improve your site ranking.
If you need any assistance we provide a free consultation, book us now!!!